Dental Clinic Local Maps SEO

Boosting an Already Successful Dental Practice with Advanced Local SEO

In October 2023, a local dental practice was performing well on Google Business Profile (GBP), generating a steady stream of patient inquiries. However, the practice owner wanted to take things to the next level.

They were eager to not only increase their visibility and calls but also rank higher for a variety of high-value services. That’s when they partnered with us to refine and enhance their local SEO strategy.

The Challenge

Even though the practice was seeing success, they knew they could achieve more. Their goals included:

  • Increasing the number of calls and inquiries coming directly from their Google Business Profile.

  • Expanding the radius in which they appeared in local search results to reach more potential patients.

  • Improving rankings for a variety of key dental services, including:

    • Invisalign

    • Wisdom teeth removal

    • Veneers

    • Dental implants

    • Teeth whitening

    • Crowns and bridges

    • Root canals

    • Pediatric dentistry, and more.

  • Building on their existing momentum to secure long-term growth in online visibility and engagement.

Our Strategy

  • Google Business Profile Optimization: Revamped the profile with rich descriptions, updated services, optimized metadata images, and consistent updates to showcase all of their high-value offerings.

  • Geo-Targeting Techniques: Employed advanced techniques like custom driving direction maps and targeted GBP embeds to strengthen visibility in high-priority neighborhoods.

  • Service-Specific Content Strategy: Developed neighborhood-focused pages and posts targeting high-intent keywords related to their key services, ensuring the practice was visible to those searching for services like Invisalign, veneers, and dental implants.

  • Strategic Map Embeds: Deployed custom map embeds to extend the ranking radius and reinforce authority in surrounding areas for all key services.

  • Continuous Improvement: Conducted monthly reviews and transparent reporting to fine-tune strategies and amplify what worked best.

The Results

The results exceeded expectations, taking an already successful profile to new heights. From October 2023 to October 2024:

  • Calls from the Google Business Profile grew from 313 to 621 — nearly doubling in just one year.

  • The practice consistently ranked higher across a wider radius for multiple services, driving more inquiries for Invisalign, veneers, and other targeted offerings.

In addition, the practice’s overall interactions on GBP consistently increased, with:

  • Over 6,268 calls generated from July 2023 to October 2024.

  • 14,491 total GBP interactions by October 2024.

The accompanying graphs illustrate the steady, month-over-month growth in calls and interactions, showcasing the success of the enhanced strategies.

The Takeaway

Even businesses that are doing well can elevate their success by doubling down on advanced local SEO strategies. For this dental practice, the results were clear: stronger local visibility, a broader ranking radius, and a significant increase in inquiries for a wide range of high-value services.

If you want to see results like this for your business, let’s talk about how we can optimize your GBP and implement a winning local SEO strategy!