Hey, I’m Tom Breslin, and I want to cut through the noise in the SEO space.
You’ve probably heard it all before — meta tags, backlinks, keywords, internal links, external links, blogs, checklists, and more jargon than you can keep up with. Sure, those things can help, but here’s the truth:
👉 Most of it doesn’t matter.
Any SEO professional can run your site through a tool and give you a mile-long list of “things to fix.” But after you check every box, you’re still wondering:
“Why am I not #1?”
Because here’s the thing most SEOs don’t talk about: the top 10% of SEO that actually moves the needle.
The last 10% isn’t something you can learn in a weekend course or slap onto a checklist. It’s not a cookie-cutter strategy. It’s about stepping back, thinking strategically, and making your website the best solution for the keyword you want to rank for.
It sounds simple, and it is — in theory. But doing it right takes a different approach.
Let’s say you’re a tax attorney in NYC. It’s not just about putting your contact info and a bunch of legal jargon on a page. You need to create something that:
Looks great and is easy to navigate.
Tells Google (and your visitors) who you are, what you specialize in, and why you’re the best choice.
Shows your experience through case studies and success stories.
Beats your competitors by offering more value and clarity than anyone else.
And then, you let Google do its job.
Imagine you’re writing a blog on “best materials for awnings.” If your competitors already have great content, how do you rank above them?
You need to think outside the box:
Add real insights from an awning expert.
Include personal experiences from installations.
Show readers not just what the best material is, but why it matters and when to use it.
My philosophy is simple:
One Keyword.
One Goal.
A Smart, No-Fluff Strategy to help you rank.
No vague promises. No endless to-do lists. Just focused, actionable SEO to get you where you want to be.
Ready to cut the fluff and find the 10% that matters?
Let’s talk about your keyword goal today.