Workers Comp Attorney Local SEO Case Study

Strategies We Used To Take Them From 63 to 147 Calls in a Month!

The Challenge

This workers' injury attorney was already performing well, but they wanted to dominate their local market further. They aimed to generate consistent, high-quality leads while standing out against tough competition. Their goal was to attract more clients searching for specific legal services, including workplace injuries, disability claims, personal injury cases, and more.

The Strategy

To achieve their objectives, we implemented our advanced local SEO strategies:

  • Google Business Profile Optimization:

    • Refined business descriptions with keyword-rich content targeting key services.

    • Uploaded metadata-optimized images to increase local relevance.

    • Enhanced categories to match highly searched terms like “workers’ compensation attorney” and “personal injury lawyer.”

  • Geo-Targeting Expansion:

    • Leveraged Google My Maps to strengthen signals in surrounding neighborhoods and cities.

    • Used custom driving direction embeds to expand their ranking radius.

  • Service-Specific Optimization:

    • Created landing pages for high-value services, such as disability claims and workplace injuries, tailored to local search terms.

    • Built high-authority backlinks pointing directly to these service pages.

  • Monthly Reporting & Adjustments:

    • Delivered transparent monthly reports showcasing ranking improvements and call volume growth.

    • Fine-tuned strategies based on performance data to sustain momentum.

The Results

The results speak for themselves. Calls to their Google Business Profile surged from 50 in January 2024 to over 125 in December 2024, representing a significant increase in lead generation. Over the course of the year, they received a total of 1,181 calls, dramatically improving their client acquisition pipeline.

In addition, the practice’s overall interactions on GBP consistently increased, with:

The accompanying graphs illustrate the steady, month-over-month growth in calls and interactions, showcasing the success of the enhanced strategies.

From over 500 to over 1000 business profile impressions January 2023 vs January 2024:

Making over 100 calls a normal month:

Skyrocketing website clicks from Google Profile from Under 150 to Over 200+ in a month.

Conclusion

This workers' injury attorney now dominates local search, appearing at the top of Google Business Profiles for their target services. With our proven strategies, they’ve not only increased their call volume but also expanded their visibility across multiple cities, attracting clients they previously couldn't reach.

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